My Background

I’m a performance marketer and growth strategist with experience scaling brands through data-driven strategy, full-funnel execution, and thoughtful storytelling.

I’ve led multi-million-dollar digital marketing programs, managing $12M+ annual paid media budgets across Google Ads, paid social, SEO, and analytics. My work spans technical SEO audits, GA4 and Search Console reporting, conversion optimization, and large-scale SEM programs — all with a focus on measurable growth and efficiency.

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Beyond paid media, I bring a strong content and editorial lens to growth. I’ve built SEO strategies using SEMrush, managed teams of writers, and ensured every piece of content was optimized for performance — from keyword research and metadata to internal linking and schema. I’ve also written thought leadership, press releases, and long-form content for executive teams and partnered with PR agencies to support top-tier media placements.

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I’m known for bridging strategy and execution. I don’t just plan campaigns — I build the systems behind them, translate analytics into clear insights, and help teams make smarter, faster decisions.

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I’m also the founder of The Balanced Edit, a wellness and lifestyle publication and e-commerce brand. Building my own brand has deepened my understanding of what founders and growing teams need: clarity, scalability, and strategies that don’t lead to burnout.

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Whether working with enterprise organizations or emerging brands, my approach is simple: smart strategy, clean execution, and decisions grounded in real data.