Blue Tide Car Wash Case Study
Local Growth Strategy & Performance Marketing
This case study highlights how a local service-based business strengthened its digital presence through strategic marketing, paid media, and conversion-focused messaging. The work focused on increasing visibility, driving foot traffic, and improving customer acquisition through optimized campaigns, clear offers, and consistent brand positioning across digital channels.
The Challenge
Blue Tide Car Wash relied entirely on pass-by traffic and word of mouth. There was no visibility in local search, no consistent brand identity, and no way to measure or scale growth. The business had no established social media or SEO and website / internet presence.
Compounding the challenge, the business inherited a single local Google Business Profile with a history of poor reviews from the previous ownership. The new owners needed to establish credibility, rebuild trust, and clearly communicate that the car wash was under new management — all while operating as a live, customer-facing business.
The objective was to build a complete local marketing ecosystem from the ground up while simultaneously addressing reputation, visibility, and customer confidence.
Strategy and Approach
The strategy focused on building a complete local marketing foundation while repairing trust and improving visibility in local search.
1. Optimized the Google Business Profile
The Google Business Profile was optimized to reflect new management, updated service details, accurate location information, and consistent brand messaging. This helped signal change to both customers and search engines while laying the groundwork for local SEO.
This resulted in a 159% increase in business profile interactions, a 748% increase in views, and a 269% increase in people finding the business through search results.
2. Created a website and social media presence
A website and social media presence were launched to provide customers with a clear place to learn about services, pricing, and promotions. Brand imagery and on-site visuals were also taken to replace outdated or missing assets, reinforcing a more professional and trustworthy experience.
Resulted in 1,400 sessions per month, 1,100 NEW local visitors to the site per month, increasing calls by 70% and new customers by 20% every month.
Resulted in 114,200 views each month on Instagram from the business's target audience.
Before
After
3. Implemented a review strategy
Before
After
4. Set the Foundation for Paid Media Campaigns
Paid advertising was introduced to accelerate local awareness and drive immediate foot traffic. Campaigns were structured around high-intent local searches, promotional offers, and seasonal messaging. Performance was monitored closely, with ongoing optimizations to targeting, creative, and budget allocation to improve efficiency over time.
Be the first in your area to show up on Google search, display, YouTube, and Google Maps with my advertising strategies. This campaign recorded 274 store visits (purchasers) in a month.
Meta Ads
Resulted in a 5,485% increase in link clicks which drove 391 people to the website in a 30 day period.
5. Implemented an SEO strategy
The owner realized that there is another Blue Tide Car Wash in other states. It was imperative that he took the first ranking on Google's search results page. Local SEO was introduced to ensure that the business's site was the first to show up on organically. Within two months Blue Tide Car Wash GA showed up above the other Blue Tide Car Wash.
I created a blog page on the site targeting local SEO keywords to ensure that Blue Tide captures audiences searching for various keywords in Gainesville and Oakwood, GA.
Blue Tide Car Wash is the first page to show up for several search queries.
